Privacy Policy

Bluefin Bay Family of Resorts – Bluefin Bay on Lake Superior, Surfside on Lake Superior, Temperance Landing on Lake Superior, and Waves of Superior Spa.

Privacy Policy Terms

The Bluefin Bay Family of Resorts, including Bluefin Bay on Lake Superior, Surfside on Lake Superior, Temperance Landing on Lake Superior, and Waves of Superior Spa, are committed to protecting your privacy while on our website. It is our goal to provide a safe browsing experience that best showcases what our family of resorts have to offer our guests. To achieve this, we may gather different types of information about our website users.

Your privacy is very important to us and, thus, this policy details the types of information we gather and how it is used. This privacy policy applies to this website, and that of our sister properties directly linked here, including: Surfside on Lake Superior, Temperance Landing, and Waves of Superior Spa.

Legal Terms

Our privacy policy covers two types of information that is gathered – personal and aggregated. Personal information refers to data you voluntarily provide while using our site that identifies you and/or the company on whose behalf you are accessing and using the website. Some examples of personal information gathered include your name, e-mail address, phone number, physical address and certain other personal information.

Aggregated data refers to information regarding site visitors and users that relate directly to the website itself, such as traffic patterns, number of visits to pages, visits from other websites or to 3rd party sites linked to this website, use of services and interest in services, information or features of the site made available through or found on the site.

What information is collected about you? And how do we use it?

The Bluefin Bay Family of Resorts takes care to guarantee the personal information we obtain is not used in any way that you may not agree to. For example, you may want to submit an information request about the resorts, participate in a promotion, or subscribe to one of our e-mail newsletters. In response to this, we may ask for information like your name, email and mailing address. If you choose to provide us with this information, we will only use it for the purpose specified at the bottom of the form. In the process of deciding to join or not join these lists, please be advised that they are only used for Bluefin Bay Family of Resorts purposes. We will not provide, sell, or rent your information with any 3rd party promoters or use it for commercial purposes.

Permission for Use

Bluefin Bay Family of Resorts may collect and use personal information that is submitted on the website in any way consistent with uses in the privacy policy or disclosed elsewhere on the site where you submit information. When you submit personal information, the intended use of that information will be available in the context where you submit it. When you submit personal information on the website, you give consent to Bluefin Bay Family of Resorts to use it, consistent with the uses laid out in this privacy policy or elsewhere on the site where you filled out the form. Please do not request any communications on behalf of others or a company that you are not authorized to.

Withdrawing Consent to Use

After you authorize the use of your personal information, and you later choose to no longer grant Bluefin Bay Family of Resorts permission to include you on mailing lists or promotions, you may call us at 1-800-258-3346 or e-mail us at and ask to be removed.

Use of Aggregated Data

The Bluefin Bay Family of Resorts is constantly taking measures to make improvements and changes to the website and may create and offer new services. We regulate our aggregated data regarding use of the site for marketing purposes, and to improve and promote the use of the site. Because of this, Bluefin Bay Family of Resorts is permitted to share aggregated data with 3rd parties collectively and anonymously. This aggregated data in no way reveals personal information about individual site users in any way that identifies who they are or a means to contact them.

Exceptions to the Privacy Policy

The Bluefin Bay Family of Resorts has two exceptions to these limits on use of personal information:

(1) The Bluefin Bay Family of Resorts may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of The Bluefin Bay Family of Resorts from unauthorized use, or misuse, of the site or anything found at the site.

(2) The Bluefin Bay Family of Resorts may disclose information when required by law; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.

Use of Cookies

To enable features at the site, Bluefin Bay Family of Resorts may assign one or more ‘cookies’ to your Internet browser. Cookies, among other things, speed navigation though our site, keep track of information so that you do not have to re-enter it each time you visit our site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page.

Cookies by themselves cannot be used to find out the identity of any user. We use cookies to collect and maintain aggregated data (such as number of visitors) to help us see which areas are most popular with our users and improve and update the content on our site. While in the process of browsing our site, you also provide us with information that doesn’t reveal your personal identity as in what type of destination you’re exploring, for example. We use this aggregated data only as explained in this privacy policy. We do not connect aggregated data to any name, address, or other identifying information.

User Consent to This Privacy Policy

Use of our website represents your consent, as well as any company for whom you use the site and whose information you submit, to this online privacy policy, including collection and use of information by Bluefin Bay Family of Resorts, as outlined in this statement. It also represents an agreement to the terms of use for the site. Continued access and use of the site without the acceptance of the terms of this policy dismisses Bluefin Bay Family of Resorts from responsibility to the user policy modifications.

We reserve the right to change our privacy policy at any given time; notices of such changes will be published on this page. Changes will never be retroactive, only prospective. If you have questions about our polices, please contact:

Bluefin Bay Family of Resorts
PO Box 2125
Tofte, MN 55615