A new ownership duo for our beloved resorts

Bluefin BayOur beloved Bluefin Bay Family of Resorts is officially under new ownership. We’re pleased to report that Silver Bay native, Joe Swanson, and his business partner, Pipasu Soni, are the new owners of Bluefin Bay Resorts, operating under the management company, BFB Management, LLC.

Dennis Rysdahl, co-founder and 36-year owner of Bluefin Bay Resorts, will remain in a leadership and advising role for a year or more until his official retirement.

In planning for his succession, Dennis sought to find a buyer who would carry on the legacy of first-rate lodging and amenities, warm and friendly hospitality, and the high quality of guest service for which the Bluefin Bay brand is known. For Dennis, that also meant developing the Resorts’ leadership team and selecting an owner who would continue the longstanding commitment to the Bluefin Bay staff, owner partners, and the local community.

“I knew when I saw Joe Swanson’s name on the list of potential buyers that he was one of us. He shares a history here, as well as our core values and commitment to the community. Pipasu Soni’s resume and skill sets are also exceptional. I’m confident we’ve selected an ownership team that is deeply committed to continuing the Bluefin Bay tradition of creating memorable vacation experiences for guests for years to come,” Dennis said.

New owner has North Shore roots and a love for Bluefin Bay

For Joe Swanson, owning Bluefin Bay Family of Resorts is a dream come true.  A Silver Bay native, Swanson worked at Bluefin Bay for seven years during high school and college in housekeeping, dining, and maintenance positions.

Now a 401(k) and business advisor in the Twin Cities, when Swanson saw the resort for sale, he immediately contacted his friend and business partner, Pipasu Soni, to discuss the idea. Pipasu is chief financial officer for Winnipeg-based NFI Group, a bus and coach manufacturer. He previously served in several finance roles with U.S. Steel. The duo met through their wives who were friends and their children went to school together. Likewise, Joe and Pipasu became fast friends and eventually business partners.

“We’re deeply committed to advancing the culture and reputation of Bluefin Bay Family of Resorts developed by Dennis and his team,” Swanson said. “The Bluefin Bay team is the best I’ve ever met, bar none! That’s a tribute to Dennis’ leadership and hard work to create a community and experience beloved by so many.”

“We’ve had great success over the last two years building a capable and committed leadership team in preparation for an eventual sale, and the new owners will retain that team. I have a high degree of confidence that the operations of the resorts will continue to thrive,” Dennis confirmed.

Join us in congratulating and welcoming new owners, Joe Swanson and Pipasu Soni! And, thank you to co-founder Dennis Rysdahl for his vision, leadership, careful planning, and tireless commitment that has made the Bluefin Bay Family of Resorts what it is today.

We are proud that Bluefin Bay has always operated like an extended family, where we care about and take care of each other and take great pride in creating memorable vacation experiences for our guests. Today, we welcome two new owners to that extended family who share that commitment.

Read more about the resort sale from today’s press:




No Tricks, Just Treats For Your Skin: Pumpkin Cream Body Treatment!

waves of superior spa exteriorFall is a great time to give your skin some extra love before the dry winter months arrive. Do you embrace all things pumpkin this time of year? In addition to its tasting good, pumpkin is also amazing for your skin! Pumpkin purée is rich in enzymes, beta-carotene, amino acids, and antioxidants that help to fight the visible signs of aging.

Try our Pumpkin Cream Body Treatment at Waves of Superior Spa for the ultimate skin hydration boost this fall. In this 60-minute body treatment service, we’ll hydrate and nourish your dry skin with our gentle cranberry pomegranate sugar scrub, pumpkin cream body wrap and luxurious honeydew body lotion. Our professionally trained staff are skilled in today’s most effective therapies and use Eminence Organic Skin Care products.

Don’t forget about your hands and feet! Indulge in a Pumpkin Cream manicure and pedicure with paraffin wax as an enhancement to soothe and hydrate.

Visit the spa website page for more details and a full list of our spa services. You can book appointments online or call us at 877-668-7772.


Waves of Superior Spa manicure and pedicure Room

Take a front row seat for Nature’s Best Show

Bluefin Bay Fall Colors Report: Summer 95%, 5% Fall

Oberg Mountain Loop Sept. 1

Fall color peaking out in the tops of some maples on Sept. 1 (about 4-0% color).

Labor Day marks a transition for many. Kids go back to school. Parents get back in a more structured routine, the most colorful time of year is at our doorstep, the mosquitoes take a hiatus, and many folks plan their Fall getaways!

We love this time of year on Minnesota’s breathtaking North Shore where Fall puts on a show like no other season, and no other place. While some of us try to hang on to the last days of summer — enjoying the final days of guided kayaking and wilderness canoeing — others can’t wait for jacket temps and the Fall show. The star of the show: our breathtaking bright orange Maples and the yellow gold Poplar and Birch — all set against the back drop of our majestic pines and Lake Superior herself.

Check Out Our Fall Colors Report Weekly

At the Bluefin Bay Family of Resorts, we’ve decided to provide our very own weekly Fall Colors Report for guests and blog readers alike. So whether you get to the shore in person or not, each week in our “I Love Bluefin” blog we’ll showcase a favorite Fall hike complete with photos and videos. We’ll show and tell you our estimate on how much color we have and when we think it will peak. We’ll also share the Department of Natural Resources (DNR’s) Fall Color map so you can check the official Fall Color report for the whole state. (But trust us, it doesn’t get any better than this!)

Fall colors typically peak in Northern Minnesota and along the North Shore between mid September and early October. But our beautiful shoreline and  Superior National forest provides spectacular color for 3-4 weeks. Last year, we had color for more than a month!

Oberg Mountain Loop: A Fav Fall Hike (Guest Fav too!)
95% Summer, 5% Fall – September 1, 2017

This past Labor Day Weekend, our marketing director Lori Schaefer hiked one of our all-time favorite Fall hikes – the Oberg Mountain Loop. This is the trail to hike during the early Maple colors of Fall. We love watching the progression of Autumn as the weeks go by from Oberg. It is one of our most poplar hikes. Trust us, this Maple-filled hillside and Birch-filled forest will surpass ALL of your expectations.

The Oberg Loop hike is about 2.5 miles and is ranked easy to moderate with some steep climbs. The best part, it includes a total of seven spectacular overlooks.

This link to our photo gallery shows the Fall color on Sept. 2, 2017 as Lori made her way up the switchbacks of Oberg Trail, through the Birch and Polar forest and around the mountain. Those seven overlooks provide some pretty breathtaking vistas — and there is nothing like it in Fall peak.

As of Sept. 1, we’re reporting about 95% lush green summer with about a 5% turn ratio. But give it a week or so and things will really start to pop. View the DNR Fall Color Map here. It’s updated every Thursday throughout the Fall season.

Plan your Fall getaway now at the Bluefin Bay Family of Resorts on Minnesota’s breathtaking North Shore. We might be bragging, but we do Fall best!

Oberg Mountain Loop